There are many masalas in the world of entertainment but the one masala that always has a secret yet very strong following is the midnight masala. Apparently, the Telugu TV channels had come up with this special program every night around 11pm and 12am and it sure was a visual delight to the male audience especially.
Even the TRP ratings were said to be quite healthy and encouraging when the programs were being aired but now, all that has been stopped and regular programs are being aired. But given the increase in the glamour quotient and also few reality shows, it has prompted the channels as to why can’t they revive their old tradition and entertain the specific category of audience. This is one best way to pull crowds at night and earlier MAA, Teja and Zee Telugu used to come up with such programs.
However, the analysts say that there could be problems in terms of approval from the Information and Broadcasting ministry since they feel that this would create a boom of sorts among all channels who would come up with similar programs and perhaps the content and quality of the channel would get affected.
Also, the reaction of the still conventional Indian society also has to be taken into consideration. On the brighter side, many have been secretly expressing their excitement over the idea and are hoping that the channels do come up with some midnight masala.